How To Increase Sales

In today's competitive environment, the constant dilemma of webmasters is how to increase sales. The usual response is to throw even more cash at their AdWords account or spending even more fruitless hours performing SEO voodoo, to increase website traffic.

Yet, by adopting a different sales strategy and making a simple, proven change to their sales page, they could double, triple or even quadruple the mileage they get from their existing traffic.

This is no unproven theory, because some of internet marketing's best known, and well respected, experts, such as John Reese, have tested this new method and found that even sales pages that are already performing respectably, can be made to increase sales by up to three times. Mike Filsaime and Harris Fellman are among other well know marketers to increase sales. Personally, I have enjoyed a 7.66% conversion rate selling a $40 product to first time visitors, whereas using a regular sales letter would have resulted in little more than 2% of them buying on their very first visit.

And the way we all achieved this remarkable turnaround was to simply add a web video in place of much of the sales page. You see, virtually all your prospective buyers have been brought up on television, movies, dvds and video games, so they are far more inclined to watch a video right through, rather than wading through a long sales letter, no matter how clever and beguiling. Even famous copywriters like John Carlton, concedes web video is an exciting new addition to the online sales armory. So the way forward is clear: increase sales with web video.

But, simply making your sales message easier to get across with video doesn't fully explain the dramatic increase in sales, so here's the underlying reason.The real marketing magic of video is this: people buy with emotion and the language of the emotional part of the brain is pictures, not words. So using moving pictures, reinforced by the emotional viagra of music, has a subliminal effect on the visitor, because it touches their emotional sweet spot in the way a simple text sales page can never do.

Yet using web video to increase sales on your sales page is merely scratching the surface of what video can really do for your bottom line. So here are a few more areas where you can maximize the value you get from every visitor:

**Add video to your squeeze pages: I've found a five second video saying something like "don't forget your free gift" is all I need to quadruple opt-in rates from my exit pop-up.

**Video testimonials: it's a well known marketing fact buyers like to have "social proof", so displaying a testimonial from satisfied buyers is a great way to boost your credibility and increase sales. So just imagine the impact of a video testimonial on your sales page.

**Add value to your existing products: if you sell "how to do" products, you can add a great deal of value by adding video tutorials to your ebooks. Not only will this increase sales, you can also charge more.

**Increase affiliate sales: if you use affiliates to sell your products, you can give each one a standard sales video, designed to send their visitors -- having watched the sales video -- direct to your sales page, via that particular affiliate's own unique affiliate link. It's well known supplying affiliates with effective sales tools is the way to increase sales and this is one of the best tools you can provide.

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How to Increase Sales Productivity

As a sales manager, or an individual sales professional, there is an ongoing desire to increase sales productivity. Increasing sales productivity has several positive effects such as an increase in company revenue which allows the company to grow, an increase in the sales department's paychecks and the opportunity for the company to move forward with plans for new products and ideas. Enhancing sales productivity requires a significant amount of work, but when you understand the basic strategies needed to increase revenue, then you can expand on those strategies until you are exceeding sales goals.

In order to increase sales productivity, a sales team must always have new opportunities to pursue. Keeping the sales funnel full is an important key to raising revenue potential. It begins with a steady flow of leads that sales associates can turn into opportunities. The company can help by providing the sales staff lists of new prospects to call on, and the sales professionals can help themselves by paying attention to selling opportunities that they come across in the course of the day. A good sales associate is always looking to sell, and that is what keeps a sales funnel full of opportunities to turn into more revenue.

The pursuit of new leads can often leave current customers behind. Some sales groups get customers to buy product, and then assume that the repeat business will simply keep flowing in. Your current customers can be a constant source of new revenue if you take the time to develop working relationships with your clients and find new opportunities to present to them. Spend time trying to increase the repeat revenue and build a strong client base that will help you enhance your productivity.

As a sales manager, it sometimes helps to have a little extra inspiration to offer to sales professionals to increase efficiency. Every sales team has the representatives that are always performing at maximum potential, the representatives that do well but could do better with some effort and the representatives that prefer to live on bare minimum productivity. By using the occasional bonus program or incentive pay programs, you can get more out of the representatives that are not performing up to their potential. Since bonus pay is based on an increase in revenue, the company does not lose out on any profit by paying on incentive programs.

Sales productivity is something that every sales manager is concerned with, and that every sales professional should strive to maximize. There are steps that managers and associates can take to enhance efficiency and drive productivity.

Ryan Bloom writes about all sorts of business topics. He suggests you outsource sales and hire a sales coach.