Companies now have many options when it comes to packaged applications for CRM, and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in turn helps save money. These resources are now freed up to explore greater CRM customization that ultimately helps companies focus on aligning their CRM systems with their core business objectives. With the first generation of CRM products, deployment was typically a 12 to 18 month process and complete return on investment took another 12 to 18 months.
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