Bussines Consultancy

Monday, April 7, 2008

Marketing Stories for the Week Ending April 4

This week 17 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: loss leader pricing used by gas stations; the basics of CRM for small business; Amazon.com’s new texting method for ordering products; advice for doing event marketing; how brain wave research is used to test advertising effectiveness; how Japan has adopted [...]

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Wednesday, April 2, 2008

Active and Passive CRM

Active is much better than passive in most things, not just CRM.

In writing, I am constantly reminded to write in the active voice because active voice is terse, to the point and more intelligible. Passive voice takes perfectly good sentences and turns them into gobbledygook. For example, the actively voiced, "Why did the chicken cross the road?" becomes the slightly unintelligible, "Why was the road crossed by the chicken?" in the passive voice. It sounds like something from another country -- Washington, DC, maybe.

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Saturday, March 29, 2008

Can CRM Handle Web 2.0?

Having your customers comment on your policies, products or employment practices is one thing. Having them suggest ideas for improving said policies and products -- in a public forum where participants can vote on these ideas, no less -- is an entirely different matter. How well a company can handle customer participation in its business -- beyond, that is, spending their money to purchase its products -- is unclear. Few companies have actually put in place Web sites where customers can log on and advise the management what to do, said blogger Mack Collier.

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Save on CRM Dev Costs: Go Off-the-Shelf

Companies now have many options when it comes to packaged applications for CRM, and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in turn helps save money. These resources are now freed up to explore greater CRM customization that ultimately helps companies focus on aligning their CRM systems with their core business objectives. With the first generation of CRM products, deployment was typically a 12 to 18 month process and complete return on investment took another 12 to 18 months.

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