Closing the Loop on Marketing Strategies

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they leverage closed-loop marketing. The term "closed-loop marketing" has been around for decades. However, the complexity of optimizing and leveraging closed-loop marketing has increased dramatically over the past five to seven years.

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TNT pushes zero emission delivery

Marketing Stories for the Week Ending May 9

This week 13 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: the basics of doing an infomercial; understanding what motivates a sales force; consumers embrace eco-friendly products; how unethical competitors are removing ads on Craigslist; major soft drink producers move to smaller packaging; what price really means; and determining whether virtual worlds hold value for marketers.

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Bronto Software: New Age E-Mail Marketing

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing channel given the flood of spam invading consumers' in-boxes and, spending on the channel continues to grow. Cofounder and CEO Joe Colopy said Bronto entered the e-mail marketing space at a time when a host of vendors had emerged and were splitting the market.

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Speak to Me: Natural Language and CRM Applications

If you could clone your best agent hundreds or thousands of times over, you could ensure that each and every customer calling your contact center receives the same high-quality, friendly and informed response. In reality, natural language speech self-service is probably the closest and best alternative to delivering cost-effective and customer-friendly service -- especially when the product or services mix is complex. When properly designed and implemented, natural language speech recognition can reinforce your brand message and help lock in customer loyalty.

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Zlio Service

'Zlio' - have you heard of this useful little e-Hobby that's currently working wonders on the internet?

It's a weird name for a cool service which I've started to use, which allows you to create your own shop in less than five minutes! Yes Sir - all in five minutes, and no need to know HTML or even to deal with the usual headaches of creating a website!

And now, I have my own online shop which I can personalize as much as I want and on which I can sell products which I've selected from a database of over three million - the only really tough thing was to think of a good name for the shop!

All I really need to do, now, is to advertise my shop to other people and let them now about it, because I get a very cool commission (2% to 15%) every time someone buys something from me! But of course, I never need to handle the items myself - all of that's dealt with for me!

Getting It Right the First Time: Better First Call Resolution With Analytics

In recent years, First Call Resolution has emerged as a critical element for contact centers looking to become more customer centric. The FCR metric focuses on how well a contact center handles customer requests the first time, and most organizations agree that it is the only true metric that delivers a clear measurement of their effectiveness and customer satisfaction level. For contact center managers, improving FCR presents the unique opportunity to lower costs, increase revenue and improve customer retention -- a triple play of benefits not found with any other metric.

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