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Text presenting the Zlio service - “Relaxed” tonality - 2

“Zlio” - have you heard of this useful little e-Hobby that’s currently working wonders on the internet?

It’s a weird name for a cool service which I’ve started to use, which allows you to create your own shop in less than five minutes! Yes Sir - all in five minutes, and no need to know HTML or even to deal with the usual headaches of creating a website!

And now, I have my own online shop which I can personalize as much as I want and on which I can sell products which I’ve selected from a database of over three million - the only really tough thing was to think of a good name for the shop!

All I really need to do, now, is to advertise my shop to other people and let them now about it, because I get a very cool commission (2% to 15%) every time someone buys something from me! But of course, I never need to handle the items myself - all of that’s dealt with for me!

Facebook gets ready to go shopping - iMedia Connection

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Follow the Money: Do-It-Yourself Reality Check on Pols

Money talks. So it's important for voters to know how candidates get their money, who gives it to them, and what they do with it. This information used to be buried in obscure volumes and government reports, but digital databases have changed all that. Anyone with a Web connection and the desire to do a little research can quickly learn just about whatever they want to know about candidates, politicians and money. One comprehensive source of information is the Center for Responsive Politics.

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Don't Skimp on Customer Service in Tough Times

It's no secret that the economy is not in the best shape ever. A trip to the gas pump is a reminder that costs are more costly today than they were a couple of years ago. What strategies should small-business owners take in order to maintain a healthy business? The strengths of small business are specialization and customer service. As a small-business owner, you have a unique expertise, a passion for something that is what gets you out of bed and to your work every day. If you have moved out of that area of expertise and passion, now is the time to focus your efforts there.

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Marketing Stories for the Week Ending July 19

This week 6 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: owners of retail malls face tough times; how companies can protect their products against counterfeits; how marketers are creating their own shows to showcase their products; members of U.S. government raise issue of web tracking; and coupons move to mobile devices .

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Mobile Users Clueless About Recycling Devices

Only one in 10 people in the UK recycle their mobile phone, according to new research by Nokia. Two-thirds of respondents did not even think about recycling their devices, and nearly a fifth were unaware that it is even possible to do so, the mobile giant said. Despite these rather dismal figures, the UK fares much better than most other countries. Globally, just 3 percent of people recycle their unwanted devices, and nearly half are not even aware that a mobile phone could be recycled.

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Is Simplicity Enough?

Ease of use and software simplicity have been mainstay messages in CRM for many years. I have watched as this messaging has alternated with financial benefits for a long time, and I am not sure if it's random alternation or if there might be economic undertones, but it seems like we're trading themes at the moment. Over the last couple of weeks, I have taken briefings with new SFA companies that happily stress that their products are easy to use and thus promote user adoption. Moreover, they tell me that this aspect puts them ahead of longstanding competitors in the space.

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Moving to the Mobile Web

Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content providers offered stripped-down versions of their sites specially designed for mobile users, most did not, and reading a page designed to be viewed on a PC on the small screen was about as much fun as sitting in a dark room reading a newspaper by flashlight.

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US, China firms sign 35 deals worth eight billion dollars

Calculating the ROI of Your Learning Management System

Managers of learning and talent already know a learning management system (LMS) can help companies cut costs or improve profits. But how do you show that return on investment (ROI) to others? Learn more about the benefits, as well as how to assess the ways an LMS can positively effect your business and to calculate an LMS's real cost of ownership, whether as a software-as-a-service solution or a tradition purchase model.

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Marketing Stories for the Week Ending June 14

This week 11 storieshave been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: convergence of Internet and television advertising; value of customizing websites for users; how small companies can create big brands; the power of product placement by auto makers; primer on social media and advertising opportunities; considering the long-term impact of marketing decisions; [...]

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CRM and the Enterprise 2.0 Challenge

What is the potential opportunity for Web 2.0 technologies in the enterprise space? A whopping $4.6 billion a by 2013, according to a tally Forrester Research arrives at in a report released earlier this year. Spending on Web-based enterprise technologies, including social networking, RSS, blogs, wikis, mashups, podcasting and widgets will grow by 43 percent each year for the next five years. The customer relationship management industry is a natural supplier for this next tech evolution.

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Thinking Bigger

After a long build-up, I think we're finally at the real beginning of a new era in computing. The previous 10 years have laid an important foundation, by which I mean on-demand computing, but if you thought that was it, I think the next few years could blow you away. Take a look at the driving forces in computing today -- they at least include economics, technology and population, and that's probably just scratching the surface. Most interesting in my mind is that CRM is really the driving force for much of what is happening and much that will happen.

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Closing the Loop on Marketing Strategies

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they leverage closed-loop marketing. The term "closed-loop marketing" has been around for decades. However, the complexity of optimizing and leveraging closed-loop marketing has increased dramatically over the past five to seven years.

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TNT pushes zero emission delivery

Marketing Stories for the Week Ending May 9

This week 13 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: the basics of doing an infomercial; understanding what motivates a sales force; consumers embrace eco-friendly products; how unethical competitors are removing ads on Craigslist; major soft drink producers move to smaller packaging; what price really means; and determining whether virtual worlds hold value for marketers.

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Bronto Software: New Age E-Mail Marketing

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing channel given the flood of spam invading consumers' in-boxes and, spending on the channel continues to grow. Cofounder and CEO Joe Colopy said Bronto entered the e-mail marketing space at a time when a host of vendors had emerged and were splitting the market.

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Speak to Me: Natural Language and CRM Applications

If you could clone your best agent hundreds or thousands of times over, you could ensure that each and every customer calling your contact center receives the same high-quality, friendly and informed response. In reality, natural language speech self-service is probably the closest and best alternative to delivering cost-effective and customer-friendly service -- especially when the product or services mix is complex. When properly designed and implemented, natural language speech recognition can reinforce your brand message and help lock in customer loyalty.

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Zlio Service

'Zlio' - have you heard of this useful little e-Hobby that's currently working wonders on the internet?

It's a weird name for a cool service which I've started to use, which allows you to create your own shop in less than five minutes! Yes Sir - all in five minutes, and no need to know HTML or even to deal with the usual headaches of creating a website!

And now, I have my own online shop which I can personalize as much as I want and on which I can sell products which I've selected from a database of over three million - the only really tough thing was to think of a good name for the shop!

All I really need to do, now, is to advertise my shop to other people and let them now about it, because I get a very cool commission (2% to 15%) every time someone buys something from me! But of course, I never need to handle the items myself - all of that's dealt with for me!

Getting It Right the First Time: Better First Call Resolution With Analytics

In recent years, First Call Resolution has emerged as a critical element for contact centers looking to become more customer centric. The FCR metric focuses on how well a contact center handles customer requests the first time, and most organizations agree that it is the only true metric that delivers a clear measurement of their effectiveness and customer satisfaction level. For contact center managers, improving FCR presents the unique opportunity to lower costs, increase revenue and improve customer retention -- a triple play of benefits not found with any other metric.

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Marketing Stories for the Week Ending April 4

This week 17 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: loss leader pricing used by gas stations; the basics of CRM for small business; Amazon.com’s new texting method for ordering products; advice for doing event marketing; how brain wave research is used to test advertising effectiveness; how Japan has adopted [...]

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Active and Passive CRM

Active is much better than passive in most things, not just CRM.










 In writing, I am constantly reminded to write in the active voice because active voice is terse, to the point and more intelligible. Passive voice takes perfectly good sentences and turns them into gobbledygook. For example, the actively voiced, "Why did the chicken cross the road?" becomes the slightly unintelligible, "Why was the road crossed by the chicken?" in the passive voice. It sounds like something from another country -- Washington, DC, maybe.

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Can CRM Handle Web 2.0?

Having your customers comment on your policies, products or employment practices is one thing. Having them suggest ideas for improving said policies and products -- in a public forum where participants can vote on these ideas, no less -- is an entirely different matter. How well a company can handle customer participation in its business -- beyond, that is, spending their money to purchase its products -- is unclear. Few companies have actually put in place Web sites where customers can log on and advise the management what to do, said blogger Mack Collier.

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Save on CRM Dev Costs: Go Off-the-Shelf

Companies now have many options when it comes to packaged applications for CRM, and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in turn helps save money. These resources are now freed up to explore greater CRM customization that ultimately helps companies focus on aligning their CRM systems with their core business objectives. With the first generation of CRM products, deployment was typically a 12 to 18 month process and complete return on investment took another 12 to 18 months.

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More people seek debt advice

Fears over mortgage arrears and rising household bills have led to an increase in the number of people seeking help.

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2008 Predictions: Ken McElroy

Watch as Ken McElroy makes his predictions on what is going to happen in 2008!

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