Closing the Loop on Marketing Strategies

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they leverage closed-loop marketing. The term "closed-loop marketing" has been around for decades. However, the complexity of optimizing and leveraging closed-loop marketing has increased dramatically over the past five to seven years.

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TNT pushes zero emission delivery

Marketing Stories for the Week Ending May 9

This week 13 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: the basics of doing an infomercial; understanding what motivates a sales force; consumers embrace eco-friendly products; how unethical competitors are removing ads on Craigslist; major soft drink producers move to smaller packaging; what price really means; and determining whether virtual worlds hold value for marketers.

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Bronto Software: New Age E-Mail Marketing

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing channel given the flood of spam invading consumers' in-boxes and, spending on the channel continues to grow. Cofounder and CEO Joe Colopy said Bronto entered the e-mail marketing space at a time when a host of vendors had emerged and were splitting the market.

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Speak to Me: Natural Language and CRM Applications

If you could clone your best agent hundreds or thousands of times over, you could ensure that each and every customer calling your contact center receives the same high-quality, friendly and informed response. In reality, natural language speech self-service is probably the closest and best alternative to delivering cost-effective and customer-friendly service -- especially when the product or services mix is complex. When properly designed and implemented, natural language speech recognition can reinforce your brand message and help lock in customer loyalty.

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