Zlio Service

'Zlio' - have you heard of this useful little e-Hobby that's currently working wonders on the internet?

It's a weird name for a cool service which I've started to use, which allows you to create your own shop in less than five minutes! Yes Sir - all in five minutes, and no need to know HTML or even to deal with the usual headaches of creating a website!

And now, I have my own online shop which I can personalize as much as I want and on which I can sell products which I've selected from a database of over three million - the only really tough thing was to think of a good name for the shop!

All I really need to do, now, is to advertise my shop to other people and let them now about it, because I get a very cool commission (2% to 15%) every time someone buys something from me! But of course, I never need to handle the items myself - all of that's dealt with for me!

Getting It Right the First Time: Better First Call Resolution With Analytics

In recent years, First Call Resolution has emerged as a critical element for contact centers looking to become more customer centric. The FCR metric focuses on how well a contact center handles customer requests the first time, and most organizations agree that it is the only true metric that delivers a clear measurement of their effectiveness and customer satisfaction level. For contact center managers, improving FCR presents the unique opportunity to lower costs, increase revenue and improve customer retention -- a triple play of benefits not found with any other metric.

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Marketing Stories for the Week Ending April 4

This week 17 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: loss leader pricing used by gas stations; the basics of CRM for small business; Amazon.com’s new texting method for ordering products; advice for doing event marketing; how brain wave research is used to test advertising effectiveness; how Japan has adopted [...]

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Active and Passive CRM

Active is much better than passive in most things, not just CRM.










 In writing, I am constantly reminded to write in the active voice because active voice is terse, to the point and more intelligible. Passive voice takes perfectly good sentences and turns them into gobbledygook. For example, the actively voiced, "Why did the chicken cross the road?" becomes the slightly unintelligible, "Why was the road crossed by the chicken?" in the passive voice. It sounds like something from another country -- Washington, DC, maybe.

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