Moving to the Mobile Web

Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content providers offered stripped-down versions of their sites specially designed for mobile users, most did not, and reading a page designed to be viewed on a PC on the small screen was about as much fun as sitting in a dark room reading a newspaper by flashlight.

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US, China firms sign 35 deals worth eight billion dollars

Calculating the ROI of Your Learning Management System

Managers of learning and talent already know a learning management system (LMS) can help companies cut costs or improve profits. But how do you show that return on investment (ROI) to others? Learn more about the benefits, as well as how to assess the ways an LMS can positively effect your business and to calculate an LMS's real cost of ownership, whether as a software-as-a-service solution or a tradition purchase model.

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Marketing Stories for the Week Ending June 14

This week 11 storieshave been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: convergence of Internet and television advertising; value of customizing websites for users; how small companies can create big brands; the power of product placement by auto makers; primer on social media and advertising opportunities; considering the long-term impact of marketing decisions; [...]

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CRM and the Enterprise 2.0 Challenge

What is the potential opportunity for Web 2.0 technologies in the enterprise space? A whopping $4.6 billion a by 2013, according to a tally Forrester Research arrives at in a report released earlier this year. Spending on Web-based enterprise technologies, including social networking, RSS, blogs, wikis, mashups, podcasting and widgets will grow by 43 percent each year for the next five years. The customer relationship management industry is a natural supplier for this next tech evolution.

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Thinking Bigger

After a long build-up, I think we're finally at the real beginning of a new era in computing. The previous 10 years have laid an important foundation, by which I mean on-demand computing, but if you thought that was it, I think the next few years could blow you away. Take a look at the driving forces in computing today -- they at least include economics, technology and population, and that's probably just scratching the surface. Most interesting in my mind is that CRM is really the driving force for much of what is happening and much that will happen.

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