Tuesday, July 22, 2008

Follow the Money: Do-It-Yourself Reality Check on Pols











Money talks. So it's important for voters to know how candidates get their money, who gives it to them, and what they do with it. This information used to be buried in obscure volumes and government reports, but digital databases have changed all that. Anyone with a Web connection and the desire to do a little research can quickly learn just about whatever they want to know about candidates, politicians and money. One comprehensive source of information is the Center for Responsive Politics.

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Don't Skimp on Customer Service in Tough Times












It's no secret that the economy is not in the best shape ever. A trip to the gas pump is a reminder that costs are more costly today than they were a couple of years ago. What strategies should small-business owners take in order to maintain a healthy business? The strengths of small business are specialization and customer service. As a small-business owner, you have a unique expertise, a passion for something that is what gets you out of bed and to your work every day. If you have moved out of that area of expertise and passion, now is the time to focus your efforts there.

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Marketing Stories for the Week Ending July 19

This week 6 stories have been added to the KnowThis.com Marketing Stories Archive.
Highlighted topics include: owners of retail malls face tough times; how companies can protect their products against counterfeits; how marketers are creating their own shows to showcase their products; members of U.S. government raise issue of web tracking; and coupons move to mobile devices .

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Wednesday, July 9, 2008

Mobile Users Clueless About Recycling Devices










Only one in 10 people in the UK recycle their mobile phone, according to new research by Nokia. Two-thirds of respondents did not even think about recycling their devices, and nearly a fifth were unaware that it is even possible to do so, the mobile giant said. Despite these rather dismal figures, the UK fares much better than most other countries. Globally, just 3 percent of people recycle their unwanted devices, and nearly half are not even aware that a mobile phone could be recycled.

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Is Simplicity Enough?











Ease of use and software simplicity have been mainstay messages in CRM for many years. I have watched as this messaging has alternated with financial benefits for a long time, and I am not sure if it's random alternation or if there might be economic undertones, but it seems like we're trading themes at the moment. Over the last couple of weeks, I have taken briefings with new SFA companies that happily stress that their products are easy to use and thus promote user adoption. Moreover, they tell me that this aspect puts them ahead of longstanding competitors in the space.

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