Active is much better than passive in most things, not just CRM.
In writing, I am constantly reminded to write in the active voice because active voice is terse, to the point and more intelligible. Passive voice takes perfectly good sentences and turns them into gobbledygook. For example, the actively voiced, "Why did the chicken cross the road?" becomes the slightly unintelligible, "Why was the road crossed by the chicken?" in the passive voice. It sounds like something from another country -- Washington, DC, maybe.
Blogged with Flock
No comments:
Post a Comment