550 million! Nanjing three days to sell appliances for a month's sales - sales, home appliances,

, Nanjing Xinjiekou Big Three appliances
Suning
,
Five Star
,
States United States
Ignited the first appliance crazy war, has finally come to an end. Just 3 days, Nanjing appliances were sold 550 million of the amazing performance, the equivalent of one month's sales of home appliances normal Nanjing, shocked the industry.
All products full line of Hot

It is understood that, at 5.5 billion
Sell
In addition to seasonal merchandise
Air conditioning
Occupy 30% -35% share, slightly dominant, other categories of goods is almost equally divided
TV
,
Mobile
, Digital, small appliances and other categories each account for about 10% -15% of the share.

Industry analysis, Xinjiekou unusually low price to stimulate a whole category of consumer appliances.

"In fact, every weekend, to
Marketplace
Many people look at appliances, but many are staying in a fancy, this war can be regarded as completely to stimulate everyone's spending power, "and an air-conditioning
Brand
Cabinet chief said happily. To five-star, for example, two days Xinjiekou store turnover rate of over 65%.
600 unit increase customer

Responsible person, according to Su Ning, 3 days, Suning discount off all activities, the whole appliance is equivalent to playing a 7 fold. Found in higher priced consumer goods to more money, so the category of high-end products are selling especially Huan. In Suning,
Notebook
Unit volume for the first time more than
Desktops
. Plasma,
Liquid crystal
The traditional flat panel TVs and other hot TV.

Shopping
Price gone up passengers along the so-called customer unit is the average per unit price of goods traded. Like Suning
Side too
Price on the cooker's off the usual 1,000 yuan -1500 yuan, rose to 2,500 yuan. Overall customer unit price rose from the usual 1,300 yuan 1,900 yuan, 600 yuan higher. Although mobile phone users to account for the five-star four students into, but not less spending power point, a number of pixels high, sound particularly good high-end mobile phones hot, "not only sell more, the more expensive the better it is sold."

Foreign consumers join in the fun

Xinjiekou appliance store in the melee, not only caused great concern the people of Nanjing, also attracted a large number of consumers in Nanjing and its surrounding areas. Suning's distribution has been frequent single Jurong, Yizheng, Taizhou, Jiangyan, Ma On Shan, and Chuzhou region name. Related management arrangements also busy Shanghai and Hangzhou, the remote delivery of work. According to statistics, this part of the foreign consumption of total sales accounted for 10% Suning -15%. In the States United States, the five-star also has a similar situation.

It is understood that, because the chain stores clouds, unity
Logistics
Distribution, the price is almost the same chain stores, usually off-site consumption is rare, but special circumstances the battle of Nanjing appliances, home appliances businesses are using all efforts, Nanjing appliances hit the veritable "basin price" and therefore, even Nanjing visitors can not help Cougerenao play.

Overdraft for a year's consumption increment

According to statistics, Nanjing annual capacity of approximately 6.0 billion consumer electronics market, annual increment of about 8%. This is 550 million yuan in sales, not only the equivalent of one month's market capacity in Nanjing and brought all the incremental consumption of the year in Nanjing overdraft, then the Nanjing "11" and even in the second half of the home appliance market will drop significantly if it ?

Nanjing appliance businesses recognize that this war will last one month of home appliances, certainly advance the consumer appliance 11 and the second half of the purchasing power, but they are still optimistic about the estimated amount of market expansion. "Business is endless, as long as prices are low, the form of new services to home, I believe there will not be happy out of money or, rather, Nanjing radiation appliance market will become ever longer." Xinjiekou a so called top stores.

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