One of the most important things a real estate professional can do is to stay in front of their target audience. Capturing leads from your online marketing strategies is just step one - building a relationship and establishing trust is how you can turn a prospective client into a sale.
Utilizing your email marketing tools can be one of the most effective ways to keep the lines of communication open with your clients. By providing your buyers and sellers with new and useful information on a consistent basis, you not only show them that you have a wealth of knowledge in your industry, but you establish yourself as a resource that they'll need when it's time to make one of the biggest financial decisions of their lives.
Here are 3 great ways to use email marketing:
1.) Drip Campaigns: Drip email marketing campaigns are designed to send targeted emails to a list of clients or prospects automatically based on a timed schedule or calendar. Most online marketing resources for real estate professionals will provide pre-generated drip marketing campaigns or a tool to build your own. Whether you're using a pre-generated drip email campaign or creating one from scratch, the most important thing you can do is personalize the content of each email. If you have specific prospects you're targeting (i.e. buyers, sellers, military families, retirees, etc.), you don't want to send generic, irrelevant information to the wrong prospect and risk losing them altogether. By using different campaigns for different types of prospects, as well as tailoring the content of the emails so that they're more relevant to your target audience and your market, you make the information in your drip marketing campaigns more valuable. You want your prospects to feel like you're helping them, not spamming them with information that doesn't apply to them.
2.) Virtual Listing Postcards: Listing postcards are a great way to let all of your clients and prospects know about your new listings that hit the market, or updates with your existing listings. Trying to get a home sold in today's market can be challenging enough, so why not give your listings as much exposure as possible? Although adding listings to your website and keeping those listings updated is important, prospective buyers are not going to be visiting your website every day looking for new listings you've added or checking your old listings for new updates. It's time to be proactive! By emailing listing postcards to your clients and prospects, even sending them to other real estate professionals, you can generate more interest in your listings and increase the number of buyers at your open houses because those emails can be forwarded to the family, friends, co-workers, and clients of the people you send them to. Use your virtual listing postcards to expand your network and get your listings sold!
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3.) Email Newsletters: Newsletters can be an efficient way of providing your clients and prospects with a variety of useful information, from detailed area info to market updates. They can also be used to drive traffic back to your website. Your newsletters don't have to be "long-winded" or multiple pages long. By simply writing a few short blurbs about 3 or 4 topics that are relevant to your target audience, you can start to establish yourself as an expert in your field, and then let your clients know that they can get more detailed information on your website. Keeping your clients and prospects involved with what's going on in the market and the area will help them continue to see you as a resource for all of their real estate needs.
Email marketing is a simple way to hold on to your clients and keep them engaged, so make sure to utilize all the tools you have to see successful results with your online business!
Need help making your online real estate business more effective? Go to http://www.realpromarketing.info/ for more information.
Utilizing your email marketing tools can be one of the most effective ways to keep the lines of communication open with your clients. By providing your buyers and sellers with new and useful information on a consistent basis, you not only show them that you have a wealth of knowledge in your industry, but you establish yourself as a resource that they'll need when it's time to make one of the biggest financial decisions of their lives.
Here are 3 great ways to use email marketing:
1.) Drip Campaigns: Drip email marketing campaigns are designed to send targeted emails to a list of clients or prospects automatically based on a timed schedule or calendar. Most online marketing resources for real estate professionals will provide pre-generated drip marketing campaigns or a tool to build your own. Whether you're using a pre-generated drip email campaign or creating one from scratch, the most important thing you can do is personalize the content of each email. If you have specific prospects you're targeting (i.e. buyers, sellers, military families, retirees, etc.), you don't want to send generic, irrelevant information to the wrong prospect and risk losing them altogether. By using different campaigns for different types of prospects, as well as tailoring the content of the emails so that they're more relevant to your target audience and your market, you make the information in your drip marketing campaigns more valuable. You want your prospects to feel like you're helping them, not spamming them with information that doesn't apply to them.
2.) Virtual Listing Postcards: Listing postcards are a great way to let all of your clients and prospects know about your new listings that hit the market, or updates with your existing listings. Trying to get a home sold in today's market can be challenging enough, so why not give your listings as much exposure as possible? Although adding listings to your website and keeping those listings updated is important, prospective buyers are not going to be visiting your website every day looking for new listings you've added or checking your old listings for new updates. It's time to be proactive! By emailing listing postcards to your clients and prospects, even sending them to other real estate professionals, you can generate more interest in your listings and increase the number of buyers at your open houses because those emails can be forwarded to the family, friends, co-workers, and clients of the people you send them to. Use your virtual listing postcards to expand your network and get your listings sold!
Email marketing is a simple way to hold on to your clients and keep them engaged, so make sure to utilize all the tools you have to see successful results with your online business!
Need help making your online real estate business more effective? Go to http://www.realpromarketing.info/ for more information.
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