Recently, the global hot Internet social fields of the eldest brother Facebook Facebook engaged famous pr firm admitted Burson Marsteller burson-marsteller (-) help to spread after Google negative reports in the industry, caused a stir in foreign blog even open it burson-marsteller interpretation of the final stage, the conclusion is: the mean and cheap, dirty. Is really "outstanding". As for another party Facebook? Nature is get away with just outside the accused of its relative to it to want a gentleness many liberal.
Enterprise and public relations company always face the challenge of public value and price
The author in this wouldn't say who is right and who is wrong, the problem, the kind of things, because similar in the Internet and the IT industry, even is a kind of common occurance, hidden rule, the domestic have, foreign also exist, but some do enough secrecy, or too excessively (deviated from the facts and common sense), by exposure to IT.
In fact any enterprise, has its own strengths and weakness, if only from the negative perspective, namely have negative factors in it. Specific to the Facebook manufacturing Google negative news, the author holds that Facebook and Google the so-called liberal are looking for infringing users privacy (abroad) high regard this so-called Google negative has not clever. Say to the Internet privacy, and any company can be comparable with the relationship between Facebook privacy more closely and fetching attention? The rapid development of Facebook from before the problem during the related with privacy is almost always got proof, this also extremely accord with common sense. The author here not said Facebook does not pay attention to the user's privacy protection based on social networks, but for the Facebook user privacy protection from some degree of success or failure depends on Facebook. Namely, privacy and privacy protection is both Facebook and future development today, and maximum soft rib of the biggest advantage. From the cage's point of view, this means that the biggest risk and opportunity.
See here, maybe someone will say this is not contradictory? Of course not, what can have both opportunities and challenges said. The biggest risk is probably the greatest chance, the biggest opportunity may is the biggest risk, as to the facts and the outcome is to the enterprise itself the control and strength. From this perspective, Facebook user privacy and boya gimmick to make Google as the negative news, no matter whether Google produced after how to negative impact, has put herself before easily pushed back situation. Suffering rivals Don't know if, before Facebook and boya expected that.
Supposedly, Facebook spokesman has admitted that the company hired to Google make liberal back, and highlighted two reasons: first, some of the practices that Facebook Google users do raise privacy concerns; Second, and perhaps more importantly, Facebook has its own social networking sites to Google in using Facebook data service unhappy with the practice. The two reasons from Facebook, the author thinks that, together with boya cooperation in the beginning of Google negative news made (customer), Facebook is lack of enough reason, or is not thinking clearly, Google's negative news by manufacturing to achieve what purpose.
First is some practice, what measures? The key is this practice is threatening the field. Core Facebook Maybe someone will say, somebody else Facebook second reason is not very fully? Their data is Google social networking websites used. At first glance, really relevant, but then downwards think words, Google has accused Facebook before Google open your own user right, since it is so, Google data using Facebook and how the data?
The implication, Facebook is how to protect your own user data were not outside use? Namely the user privacy leaked? Besides a successful social network is not simply get of the user data to be successful, according to Google in the Internet or strength, not as seen in the outside world, social network or and social related services and products, always give a person the feeling of repeatedly fought and lost, facts are generally so. If so, the practice of this as Facebook gimmick, what exactly is lost, or have lost more than more than she is very questionable. But as Facebook pr boya not only did not provide good suggestion, especially for Facebook and Google competition lack the objective understanding business and posture, so even made more than Facebook (client) was confused, pr requirement act.
In response, Google, Google, said a spokeswoman for alleged the company is also the first heard that Facebook and it takes time to consider how to blame to respond. Don't know other insiders have any idea, perhaps is proved by the analysis of the front, the Google privacy this stunt to blame, not at first put his in the limelight and privacy protection waves? At least users about degree of privacy, Facebook, Google than it should. Want to say privacy or say first Facebook about yourself (if Google respond words). So Google didn't think of Facebook in order to accuse their risk. This lets the author remembered before Google attacked Microsoft copying its search results, and outside questioned its search turn to their websites scene. Not only respond quickly, and, quite professional, has its own engineer, also have outside experts, and today's scene formed a striking contrast. Why? Very simple, these are directly affect Google's core business search.
Here, the author thinks that Google, Facebook make already made negative news has not been disclosed, also won't Google had any substantial influence from Facebook, i.e., the bedroom with boya common public case for opponents will not always in itself but implied, instead of big risk for themselves after a great opponent (that is, let the counter space), basic without any pr value, but after Revelations, basically should be a failure cases. Our enterprise and provide the service pr company, market analysis statistics in the event the again how can get beneficial enlightenment? Value and price how to weigh? Enough to intriguing.
I am Rata a professional editor from China Hardware Suppliers, and my work is to promote a free online trade platform.
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