Recession in America narrowed down the overall global economy. Online sales are not an exception to it. Since recession, the online sales have been dropping down and the same is seen in the US holiday season. The most important thing to be learned from here is that whether these online sales be normalized soon and recover its losses. One thing is sure that the economical downturn in the global scenario has considerably affected the spending of global consumers. However, the downturn in online sales has not got down at par with the offline sales.
The recession has surely stopped the flow of online sales. But, it has started again to grow upwards now. ComScore is giving healthy statistics of growth in online sales. However, the overall online sales are still to reach its actual height. As compared to 2007, year 2008's holiday sales struggled significantly. The willingness of people to buy both offline and online has been deteriorated in 2008 as compared 2007.
Maybe consumers have presently been delaying purchases longer than typical. At present, America is in a recession and that thought will possibly have a psychological force on the willingness of people to indulge. It is noticed that the traffic was down one percent on Cyber Monday among the top 500 retail sites. In the battle between Walmart & Amazon on online holiday dominance, Amazon won the battle with 21% increase in traffic on Cyber Monday and Walmart was the second best.
The research conducted by Forrester put forward that the online retail sales grow up by 17% this year in overall retail scene. The online retailers are under pressure to balance acquisition activities with retention activities. The search engine marketing remains one of the most successful methods for online retailers to get connected to their new customers.
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